Our mission is simple: help you reach your goals.
Our mission is to enable each client to reach their health and fitness goals by providing unmatched coaching, support, encouragement and accountability in an enjoyable and caring environment.
Our Passion and Our People
We aim to be a part of the transformation to better health and fitness in the lives of our clients, and to touch the life of each individual that walks through our doors. This is what inspires us and brings us to work each day.
Watch the video for an overview
and welcome from our owner and founder, Bill Burnett.
“When I came through the door and met the instructors, they were all so good and knowledgeable. It didn’t matter what level I was on, they could challenge me and I didn’t feel bad about being a beginner. They made me feel really comfortable. I’ve had a lot of success, I’ve dropped 2 sizes.! I’m stronger, I’m more flexible, I have energy, I feel great. I have a lot more confidence in myself, and I’m just really mad I didn’t do this sooner. It’s the best thing I’ve ever done for myself.”
Meet Our Team
Our staff has been training members in this community for a collective total of more than 50 years. They are committed to increasing their knowledge through continuous health, fitness, and nutrition education.
Owner, personal trainer-ivy/northBill Burnett
Bill started his fitness career in 1986 with his first business “Better Bodies” which sold nutritional supplements and activewear. In 1990, He got his first training job as a fitness trainer and received his first certification through ARA. In 1992, he obtained his first personal training client. By 1994, he was self-employed and had 40 to 60 appointments a week. In 1998, he became the general manager at Gold’s Gym of Charlottesville. During this time, he expanded the number of club members from 600 to 2,000 and won numerous awards. In 2002, he developed “Success” which is a program to teach personal trainers how to become business people, and followed it with “Weight Room Intelligence”. In 2005, he was blessed with the opportunity to open Success Studio Ivy and in 2020 his second location Success Studio North. His dream came true with the opening of a safe, non-threatening, and supportive environment that teaches clients lifestyle change.
Regional manager- ivy/NorthRachel Musser
Rachel began her fitness journey while completing her Master’s in Secondary English Education at UVA. During that time, she discovered yoga and was amazed by how it helped her manage stress and feel stronger in her body. That experience sparked a shift—not just in her health, but in how she wanted to help others. She later became a Yoga Instructor and Certified Personal Trainer. While she still leads the occasional training session, Rachel now focuses on supporting both clients and staff—creating an environment where people feel seen, supported, and inspired to grow.
Rachel credits Success Studio with changing her own outlook on fitness, and she feels grateful to pay that experience forward. Outside the studio, you’ll find her hiking, traveling, or hanging out with her husband and cats!
Lead Personal Trainer-ivy RoadAZ Seguerra
AZ graduated from James Madison University with a Bachelor’s Degree in Exercise Science. After graduating in 2010, she has worked as a Physical Therapy Tech for four years and enjoys helping patients get back to a pain free life. AZ loves bridging the physical therapy world of stability with the mobility of the fitness world. AZ is a fervent believer that one must have a solid foundation if one is going to have strong superstructure.
General Manager- north
Gabby Morris
Gabby is a Certified Personal Trainer with a Bachelor’s degree in Business Management from James Madison University. With over a decade of experience in leadership and working in the fitness industry since 2020 her passion lies in helping people grow stronger- not just physically, but mentally, emotionally, and spiritually. For Gabby, fitness is a powerful foundation for building confidence, resilience, and cultivating a healthy, fulfilling life.
Outside of work, Gabby is a dedicated rugby player and board member with the Charlottesville Bears Women’s Rugby Club. You’ll often find her training- both in the gym and on the pitch- or spending quality time with her partner and their pups.
Personal Trainer and fitness director- north
Julie Fahy
Julie graduated from Longwood University with a Bachelor’s of Science degree in Psychology. She always had a passion for health and fitness but truly found a love for weight training. After graduation she decided to continue her education and became a Certified Personal Trainer! Her goal is to help guide others on their fitness journey and encourage those that are looking to take their first step. Julie believes fitness provides much more than just physical benefits, but it also shapes your character, allowing you to become a more resilient version of yourself. She finds that the gym teaches us discipline and perseverance which can be used towards every aspect of life. You can find Julie spending most of her time in the gym, going on long walks outdoors, or with family.
Personal Trainer-ivy RoadEric Mawyer-Wyland
Eric received his Bachelor’s Exercise Science from James Madison University. Eric found a love for fitness while playing football and lacrosse and grew even more while in the Marine Corps. Eric wanted to pursue a career in the fitness world to help free people from injuries like he experienced after going through physical therapy and to help promote the emotional benefits that comes with regular exercise. He hopes to go to graduate school for physical therapy in the future.
PERSONAL TRAINER - ivy RoadDani Ausburn
Dani is an ACE certified personal trainer who holds additional certifications in group fitness (NETA) and health coaching (ACE). Her 20 year career has given her opportunities to help a variety of clients reach their goals in large gym settings as well as post orthopedic rehab settings. Dani is passionate about helping others become stronger, healthier, and more confident.
When she’s not training or teaching, you can find Dani lifting heavy things, running, and hanging out on mountain tops with her pup.
Personal Trainer - ivy RoadMary Cristelli
Mary graduated from Colorado State University- Pueblo with a Bachelors in Exercise Science, with an emphasis in lifestyle behavior change. Alongside personal training, Mary is a certified nutrition, sleep, stress, and recovery coach. She has been supporting people on their wellness journeys since 2012.
After an overuse injury sidelined Mary from running, she embraced a more balanced approach to training - incorporating strength, mobility, stability, and recovery. This experience transformed her life and philosophy. Mary is passionate about empowering clients through a holistic fitness approach, emphasizing the mind-body connection, self-compassion, and sustainable progress. Outside of helping others thrive, Mary enjoys cooking, baking, hanging out with loved ones, watching women’s basketball and soccer, and spending time outdoors.
devoted workout buddy-IVY roadAthena
Athena is a cardio queen and loves running and playing outside! She also loves a good nap - it’s all about balance. If you ever see her around the studio with Bill, she loves to give kisses, just ask!
PERSONAL TRAINER - ivy RoadLesley Etheridge
Lesley works as a nurse at UVA and in her spare time, she loves to come and train clients at Success Studio Ivy. Originally a client at the studio, Lesley’s love for fitness led her to become a Certified Personal Trainer! She leads energetic Large group trainings which get you the results you’re looking for. If you don’t catch Lesley in a session, you can catch her working out at the studio or taking long bike rides- because she’s just as committed to her own fitness as she is yours.