Our mission is simple: help you reach your goals.
Our mission is to enable each client to reach their health and fitness goals by providing unmatched coaching, support, encouragement and accountability in an enjoyable and caring environment.
Our Passion and Our People
We aim to be a part of the transformation to better health and fitness in the lives of our clients, and to touch the life of each individual that walks through our doors. This is what inspires us and brings us to work each day.
Watch the video for an overview
and welcome from our owner and founder, Bill Burnett.
“When I came through the door and met the instructors, they were all so good and knowledgeable. It didn’t matter what level I was on, they could challenge me and I didn’t feel bad about being a beginner. They made me feel really comfortable. I’ve had a lot of success, I’ve dropped 2 sizes.! I’m stronger, I’m more flexible, I have energy, I feel great. I have a lot more confidence in myself, and I’m just really mad I didn’t do this sooner. It’s the best thing I’ve ever done for myself.”
Meet Our Team
Our staff has been training members in this community for a collective total of more than 50 years. They are committed to increasing their knowledge through continuous health, fitness, and nutrition education.
Owner, personal trainer-ivy/northBill Burnett
Bill started his fitness career in 1986 with his first business “Better Bodies” which sold nutritional supplements and activewear. In 1990, He got his first training job as a fitness trainer and received his first certification through ARA. In 1992, he obtained his first personal training client. By 1994, he was self-employed and had 40 to 60 appointments a week. In 1998, he became the general manager at Gold’s Gym of Charlottesville. During this time, he expanded the number of club members from 600 to 2,000 and won numerous awards. In 2002, he developed “Success” which is a program to teach personal trainers how to become business people, and followed it with “Weight Room Intelligence”. In 2005, he was blessed with the opportunity to open Success Studio Ivy and in 2020 his second location Success Studio North. His dream came true with the opening of a safe, non-threatening, and supportive environment that teaches clients lifestyle change.
Lead Personal Trainer-ivy RoadAZ Seguerra
AZ graduated from James Madison University with a Bachelor’s Degree in Exercise Science. After graduating in 2010, she has worked as a Physical Therapy Tech for four years and enjoys helping patients get back to a pain free life. AZ loves bridging the physical therapy world of stability with the mobility of the fitness world. AZ is a fervent believer that one must have a solid foundation if one is going to have strong superstructure.
GENERAL Manager, Yoga INstructor, Personal Trainer - ivy RoadRachel Musser
Rachel began her fitness journey while completing her Masters in Secondary English Education at the University of Virginia. During this time, she began taking yoga classes and she was amazed by the benefits of yoga and breath-work for her stress and health. She decided she wanted to take her background in teaching and use it to inspire others through movement to feel at home in their bodies and thrive. She completed her 200 Hour Yoga Teacher Certification at Akasha Yoga School in Romania and is a Certified Personal Trainer. Rachel believes in combining flexibility and strength to create whole body wellness. Outside of fitness, Rachel is a big fan of hiking and travel!
General Manager, Personal Trainer - north
Jake Martel
Jake graduated from University of Virginia with a Bachelor’s degree in Kinesiology and Psychology. He is dedicated to empowering individuals to take charge of their well-being by being proactive with their health, and strives to make exercise enjoyable, fun, and pain-free for everyone he works with. With his background in Physical Therapy and experience overcoming chronic injuries, Jake helps his clients not only increase their longevity but also extend their health span, ensuring a higher quality of life. His approach emphasizes positive lifestyle changes that not only benefit his clients in the gym but also carry over into their daily lives, fostering lasting improvements in both physical and mental well-being. Outside of the gym, you can find him playing with his dog, learning from audiobooks, and practicing Jiu Jitsu.
Personal Trainer - ivy RoadMoriah Miller
Moriah graduated from Liberty University with a Bachelor’s Degree in Exercise Science. She found her passion for running through a professor who encouraged her to stay consistent. Moriah is a firm believer in strength training for runners to prevent injuries and increase endurance. She aims to help people create a healthy lifestyle and find their passion for fitness. Outside of the gym, you can find Moriah training for a half or full marathon, hiking, reading, and playing with her dog. Moriah believes in creating a safe space for all people as they find their place in the fitness community.
Personal Trainer-ivy RoadEric Mawyer-Wyland
Eric received his Bachelor’s Exercise Science from James Madison University. Eric found a love for fitness while playing football and lacrosse and grew even more while in the Marine Corps. Eric wanted to pursue a career in the fitness world to help free people from injuries like he experienced after going through physical therapy and to help promote the emotional benefits that comes with regular exercise. He hopes to go to graduate school for physical therapy in the future.
Personal Trainer - north
Julie Fahy
Julie graduated from Longwood University with a Bachelor’s of Science degree in Psychology. She always had a passion for health and fitness but truly found a love for weight training. After graduation she decided to continue her education and became a Certified Personal Trainer! Her goal is to help guide others on their fitness journey and encourage those that are looking to take their first step. Julie believes fitness provides much more than just physical benefits, but it also shapes your character, allowing you to become a more resilient version of yourself. She finds that the gym teaches us discipline and perseverance which can be used towards every aspect of life. You can find Julie spending most of her time in the gym, going on long walks outdoors, or with family.
PERSONAL TRAINER - ivy RoadDani Ausburn
Dani is an ACE certified personal trainer who holds additional certifications in group fitness (NETA) and health coaching (ACE). Her 20 year career has given her opportunities to help a variety of clients reach their goals in large gym settings as well as post orthopedic rehab settings. Dani is passionate about helping others become stronger, healthier, and more confident.
When she’s not training or teaching, you can find Dani lifting heavy things, running, and hanging out on mountain tops with her pup.
devoted workout buddy-IVYAthena
Athena is a cardio queen and loves running and playing outside! She also loves a good nap - it’s all about balance. If you ever see her around the studio with Bill, she loves to give kisses, just ask!
PERSONAL TRAINER - ivy RoadLesley Etheridge
Lesley works as a nurse at UVA and in her spare time, she loves to come and train clients at Success Studio Ivy. Originally a client at the studio, Lesley’s love for fitness led her to become a Certified Personal Trainer! She leads energetic Large group trainings which get you the results you’re looking for. If you don’t catch Lesley in a session, you can catch her working out at the studio or taking long bike rides- because she’s just as committed to her own fitness as she is yours.